3 predictions on The future of Marketing
Peoples are always looking into the future, trying to predict the next big thing. Let’s try to predict the big trends in web marketing for 2015
Mobile is going to become the center of marketing including mobile search, mobile devices and apps. The evolution of mobile devices is one of the prime factors influencing the marketing world.
The user-generated content will surpass branded content. From online reviews, to social media posts, blogs and comments, this means there will be a strong need for brands to create a positive impact in their consumers’ minds and begin to own their audience.
Personalization will be the key to marketing success, marketers who focus on relationship building will be rewarded. Due to this deluge of information, people naturally get their interests piqued by content which is tailored to their interests and needs.